Commercial growth & excellence
Aligning propositions, customer journeys, sales operations, measures and execution around profitable growth.
Global commercial operations · Transformation · Digital & AI
Twenty-plus markets in transformation scope. One P&L I own outright.
I lead commercial transformation from strategy through to execution—shaping how businesses reach customers, convert demand and grow profitably. My experience spans medical devices and hearing care, telecom, consumer goods and digital commerce.
Alongside running a seven-market e-commerce business, I build the operating models and strategic partnerships that help international teams scale and deliver. Digital, data and AI are part of that work: improving commercial decisions, customer engagement and business performance.
20markets in current transformation scope
€2Bcommercial portfolio in scope
Up to 20%efficiency improvement delivered
7markets under one e-commerce P&L owned end to end
One commercial ecosystem
Many channels.
One customer.
Customers do not experience the organisation chart. Sustainable growth comes from connecting insight, engagement, conversion and service through shared data, measures and accountability.
ONECUSTOMER
01Web & app
02Retail & field
03Remote care
04Customer care
05E-commerce
06CRM & data
Executive value
Transform the commercial system—not one function at a time.
I work where growth ambition meets organisational complexity, connecting strategy, operations, customer experience and technology so markets can execute with speed and leaders can see the value.
Omnichannel engagement
Connecting digital, field, retail, remote and human-assisted engagement into one coherent commercial system.
Data, digital & AI
Turning CRM, MarTech, automation and customer data into better decisions, relevance, conversion and productivity.
Global operating models
Designing decision rights, governance, capabilities and partner ecosystems that scale across markets.
When transformation gets difficult
A market rejects the global standard. The data challenges the original plan. Two leaders want different answers. That is where my work begins.
I make the decision explicit: what must remain global, where local judgment should prevail and who breaks the tie. And when the evidence says the original approach is wrong, I change it.
See how I lead →01FRAMEAmbition · Value · Priorities
02DESIGNJourney · Model · Capabilities
03MOBILISEMarkets · Teams · Partners
04SCALEAdoption · Performance · Value